Whether you’re looking to change from ContentCal to something else or wanting to compare all your options, this article is going to give you everything you need to know. A lot of ContentCal alternatives are out there, but only a few are worth considering.
Since ContentCal was acquired by Adobe in March 2022, much has changed. Adobe clearly expects this acquisition to drive traffic and awareness to its own products, and in particular Adobe Express …. That is now the main call-to-action on the ContentCal home page.
Current State of ContentCal
If you were interested in trying ContentCal, you’re not in luck. Signing up for a ContentCal account is not possible anymore.
Are you a current ContentCal user? Despite a reassuring communication from the ContentCal/Adobe team saying that the current ContentCal product would be maintained for the foreseeable future, you probably feel very concerned.
There’s very little doubt that ContentCal is going to shut down at some point. And there’s no doubt at all that ContentCal won’t improve moving forward. In the world of software, if you’re not constantly improving, you’re already dead.
Whether you are a ContentCal prospect or a ContentCal current customer, you absolutely must look elsewhere for your social media management needs.
1. ContentCal Alternative: Agorapulse
Number of reviews on G2: 833
Average score: 4.5
Agorapulse has been around for more than 10 years now, is completely bootstrapped (never raised VC money), and is rated as one of the best social media management software, ahead of heavily funded Hootsuite or Sprout Social!
Because Agorapulse has grown organically, without throwing money away to grow fast, it doesn’t need to provide a unicorn-like return on investment to demanding investors. Thanks to that fact, Agorapulse’s pricing has remained reasonable. More importantly, if you’re not a large enterprise but a midsize business, you receive amazing support and attention from the customer success team.
Who Agorapulse is ideal for
Social media managers and marketers working for midsize companies, needing all the features of a fully formed social media management platform—publishing, inbox engagement, advanced reporting AND ROI reporting—while staying on a reasonable budget.
Yes, Agorapulse is the only social media management tool that provides advanced reporting on the revenue, leads, and traffic you’re generating on social media.
Pros: Advanced reporting options for a very reasonable price. Advanced features, such as the shared calendars, specially designed to help agencies collaborate with their clients. Featuring the best social inbox on the market, Agorapulse invented the social inbox in 2014, before being copied by everyone.
Finally, when you need to go beyond solely posting content on social media, Agorapulse offers a great-looking content calendar and advanced collaboration features. And if you have to prove the business impact of the content you worked hard to create and publish, Agorapulse is the best (and only) choice. With Agorapulse’s social media ROI measurement feature, posting great content will be a walk in the park and you’ll also measure the traffic, conversion, and revenue your content generated.
Cons: Agorapulse is not a good fit if you’re a very small business or a solopreneur. Also, if you’re a very large enterprise and need to go through a thorough RFP process to choose your next software vendor, you should probably go with Sprout Social or Falcon.
Budget: Agorapulse pricing starts at $99 per month but offers a free plan if you want to experience the product without the time constraint of a free trial.
2. ContentCal Alternatives: Sprout Social
Number of reviews on G2: 1,738
Average score: 4.3/5
Sprout Social is by far the fastest-growing social media management tool in the US market. It has raised more than $250M and has been listed on the Nasdaq since 2019. It’s a heavyweight in the space, for sure.
One of the benefits of that position is that Sprout Social has large teams and unlimited budgets when building new features and improving its software.
The downside is that Sprout Social pricing is very, very high for most businesses that are not ready to spend more than $1,000 a month on their social media management needs. Looking at Sprout Social’s latest metrics, that is the average revenue they’re charging their new clients.
If you have a large budget and care more about having a comprehensive social media offering than having the best value for your money, Sprout Social is definitely an option to consider.
We’ve been competing with Sprout Social for more than 10 years now and have a lot of respect for what they have built. It is truly remarkable. We also know, however, that Sprout Social is not a perfect fit for everyone. We see a lot of businesses switching to Agorapulse after a disappointing experience with them, and many prospects also choose to go with Agorapulse instead of Sprout Social. In most cases, they are a better fit for large enterprise business, a little like Falcon in this list. The other ContentCal alternatives, including Agorapulse, are better fits for midsize companies.
Who Sprout Social is ideal for
Sprout Social is ideal for large companies with multiple teams and a large scale social presence. Companies based in North America since it will be hard to get GDPR compliance with a vendor based in the US.
Pros: Top of the line, comprehensive coverage of social media management features, including advanced listening add-ons and the ability to manage review sites such as Yelp, Glassdoor or Tripadvisor.
Cons: Expensive to very expensive. If you’re not paying them above $1,000 to $1,500 per month, you’re probably just going to be “yet another small client” and will not receive the support you’d need.
Sprout Social is not a good fit if your business is in Europe as their data is hosted in the US, which will lead to compliance issues with privacy laws and GDPR.
Budget: Starts at $99 per month per user. The “per user” part will make Sprout expensive pretty quickly if you have a team.
3. ContentCal Alternatives: Falcon Social
Number of reviews on G2: 717
Average score: 4.1/5
Falcon was the last independent enterprise social media management software company until it was purchased by Cision in 2019 and then merged with Brandwatch. You’re definitely playing in the big company’s playground with them.
That may be why Falcon Social’s score is the lowest of all the software mentioned in this list. Large companies tend to not provide the level of customer service and innovation that smaller, more agile businesses can provide.
Nevertheless, Falcon is a significant player on the European market. If you’re based in Europe and have plenty of budget for social media management tools, you should consider checking out Falcon.
Who Falcon Social is ideal for
Falcon Social is ideal for large companies with multiple teams and a large-scale social presence.
Pros: An enterprise level social media management solution based in Europe. If your business is based in Europe and you care about GDPR compliance, Falcon Social is probably a solution to look into vs. Sprout Social.
Cons: Very expensive. The worst G2 scores of all the tools in this list. That is definitely concerning.
Budget: Falcon is definitely an expensive ContentCal alternative, with plans starting at $800 per month, it is not designed for small businesses. You definitely need to be a large business to afford Falcon.
4. ContentCal Alternatives: HeyOrca
Number of reviews on G2: 191
Average score: 4.7
HeyOrca is a visual social media management tool designed for social media and marketing agencies that rely on collaboration and approvals to streamline their content development process. Rather than use spreadsheets or lengthy email chains to share content, users can easily:
- Quickly plan, create, and schedule visual content as it would appear on various social media platforms
- Share drafts for feedback to internal team members or external stakeholders using a custom link. You can use filters to choose the content you want to share or manually select the desired posts before generating a link.
- Users or clients can provide in-line comments or approve posts without ever having to create an account.
- Stakeholders can easily approve your content from within HeyOrca. Automated reminders for scheduled content will ensure that your team and clients never miss an approval deadline.
HeyOrca is pretty close to the value proposition of ContentCal and a decent alternative: a very visual content calendar and built-in processes to collaborate on the approval of the content.
Who HeyOrca is ideal for
It’s definitely a good choice for agencies that need to collaborate on content creation with their clients. It’s actually the persona HeyOrca was built for. It can also serve large content teams where content creation and content approval sit in different teams or with different team members.
Pros: HeyOrca describes itself as the “#1 social media calendar for social marketing agencies,” and it does that well. It comes with unlimited users, so that’s a treat if you plan to have a lot of users and don’t want to pay more per seat.
Cons: If you need more than a content calendar to publish on social media in a collaborative way, you won’t get that with HeyOrca. No inbox, no listening, no serious reporting tools. HeyOrca is definitely not an all-in-one tool.
Budget: Starting at $39 per calendar per month, their pricing is definitely attractive for agencies.
5. ContentCal Alternatives: Kontentino
Number of reviews on G2: 99
Average score: 4.8/5
Who Kontentino is ideal for
Kontentino is definitely the most affordable ContentCal alternative on this list. If you’re on a budget and the cost of your social media management tool is definitely more important to you than the quality of the user interface and experience and benefiting from advanced features, Kontentino is worth looking at. Do not expect the level of a high-end enterprise solution, such as Falcon or Sprout Social, or the great reporting features of Agorapulse, but you’ll have a functional social media management tool.
Pros: Pretty affordable. If you’re a very small business or have budget constraints, Kontentino is a solution to consider.
Cons: Kontentino will not be the high quality, all-in-one tool you may need to manage your social media presence or help your clients with theirs. It’s an affordable tool, and with affordability come limitations that may be a problem for you if your needs are a little more advanced.
Budget: Starts at $59 but that includes three users.
What We’ve Learned About ContentCal Alternatives
With Adobe taking over ContentCal, many users are looking for ContentCal alternatives. In doing so, they need to take into account the pros, cons, and budgets for the different social media management tools available. After all, no one solution will perfectly suit everyone’s needs.
If after reading this, you’re still needing additional insights into choosing a ContentCal alternative that works for you, consider learning more about what to look for in a social media management tool. Or book an appointment with one of our award-winning Customer Support team members to find out which plan works specifically best for you.